The Creative Blueprint by A. Edmond [Book Review]

the creative blueprint

Unexpected opportunities

At the end of December, I had the opportunity to get three months of Kindle Unlimited for a bargain price. I overcame the fear of putting together an endless reading list (which is EXACTLY what happened, if you are wondering…) and jumped straight in.

So far, I have been pretty satisfied. I mean, I managed to read 13 books in January and that is a wonderful start for my 2019 resolutions. Sure, I had to sift through hundreds of useless, duplicate publications, not to mention blog posts disguised as e-books, but I also got some pleasant surprises.

The Creative Blueprint‘ by A. Edmond was one of those.

Who is this book for?

This 88 pages book won’t take you long to finish (about an hour), but is packed full of actionable advices, arranged in a convenient framework. It is part of a mini-series called the Abundant Business Blueprint, and I am considering reading the other two books as I was favourably impressed. You can learn more about this formula on the author’s website.

The main target of this publication are entrepreneurs starting or wanting to grow a creative business. However, I find the reasoning behind the book relevant to a much broader audience, so you should give it a try even if you are not at that stage. In particular, give it a shot if you are artistically inclined and are having a hard time balancing your creative endeavours and your personal and professional life.

balance creativity and responsibilities

What is the Creative Blueprint about?

As the title suggests, the core of the book is what the author calls the Creative Blueprint,  which is made of three Fs:

  • Fulfilment
  • Freedom
  • Fortune

Those three concepts are further divided into smaller units and explained in details. For example, fulfilment comes down to using your emotions, listening to your intuition and nurturing your imagination.

Self-help does not equal self-deception


A considerable percentage of the advices falls into the self-help category, but the author keeps an overall sober approach to it, which I sincerely appreciated. I often bump into interesting articles with sound advices, but cheesy motivational speech or overtly new age spins tend to put me off. When it comes to this book, it’s much more about being aware of one’s situation and reframing harmful thoughts, as you can see from the following quote:

Research shows that asking instead of commanding is a better way to bring about change. So instead of declaring ‘I am’ when you’re not, ask ‘how might I become?’, which turns off your inner critic and turns on the part of the brain tasked with solving problems.

Along with these advices, A. Edmond offers thoughtful insights and step-by-steps strategies to tackle the hurdles you might be encountering in your business, to help you streamline your process. Some of them might be just common sense but sometimes, when you feel a little overwhelmed, a reminder that solutions are often easier than you thought is all that you need. Here’s an example:

You can build your confidence on one fact of life: no one can predict tomorrow.

It may sound silly, but how often we let ourself be bugged by things we don’t have any control over?

Wealth is created by generating the equivalent in value

I think artists will find the section about Fortune particularly useful. It’s about service orientation and wealth mindset and goes on to debunk a series of myths regarding serving others. I believe this is one of the most difficult aspect to reconcile: unleashing your creativity while meeting other people’s needs and expectations.

If you are not in it to serve, then there is going to be a limit to how far your business or initiative can grow.

It’s easy to end up disheartened if you feel you’re constantly asked to compromise.  At the same time, if you want to make art for a living, you need to be crystal clear not only about your values, but also about your wealth goals and what you need to accomplish to meet those goals.

Key takeaways of The Creative Blueprint

As you might have guessed by now, the main thesis of the book is that, to make your business thrive, you have to balance the three aspects of the framework.

For many people, this kind of reasoning is set to be skewed toward the economic aspect of it. It’s a common belief that, when it comes to business, success equals money. While financial growth is undoubtedly something not to be overlooked, The Creative Blueprint succeeds in making you reflect over the two other aspects, which are equally important if you want your growth to be sustainable – and enjoyable.

child playing Jenga

Stay tuned for more book reviews!

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