If you own or manage a website, especially for business purposes, understanding how your pages are performing is something you can’t really gloss over. Do you know how many visits you received yesterday? That’s just the beginning.
If you never did it before, setting up a Google Analytics account might seem a daunting task. Luckily, Google itself comes to your rescue with learning material and certifications to test your knowledge.
A couple of weeks ago, I passed by WHSmith at London Luton Airport. I was looking for something to read on the plane and this new book by Nicole Soames caught my eye:
As a nice break from Google AdWords (or Google Ads, following the 2018 rebranding), I recently took on the Hubspot Email Marketing Certification.
The course is made up of 10 lessons (three to seven short videos, with an average of 20 minutes of video contents for each lesson), at the end of which you can take the final exam to get your certification. Continue reading
Most digital marketing roles require knowledge of AdWords. Getting Google certified is an excellent starting point and gives you something to add to your CV. Like the Digital Garage certification, you can take it for free, so you have one excuse less not to reduce the risk of making costly mistakes with campaign setup and optimization. Continue reading
When you think about digital marketing, Google products are ubiquitous. From Google Analytics to AdWords, through tons of different tools I didn’t even know existed, you just can’t skip training. And what’s better than Google itself providing that training? Continue reading