Google Analytics Certification: Where to Start

Google Analytics Certification, Analytics Academy
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If you own or manage a website, especially for business purposes, understanding how your pages are performing is something you can’t really gloss over. Do you know how many visits you received yesterday? That’s just the beginning.

If you never did it before, setting up a Google Analytics account might seem a daunting task. Luckily, Google itself comes to your rescue with learning material and certifications to test your knowledge.

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Hubspot Email Marketing Certification: an overview

Hubspot Email Marketing Certification
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As a nice break from Google AdWords (or Google Ads, following the 2018 rebranding), I recently took on the Hubspot Email Marketing Certification.

The course is made up of 10 lessons (three to seven short videos, with an average of 20 minutes of video contents for each lesson), at the end of which you can take the final exam to get your certification. Continue reading