The Creative Blueprint by A. Edmond [Book Review]

the creative blueprint

Unexpected opportunities

At the end of December, I had the opportunity to get three months of Kindle Unlimited for a bargain price. I overcame the fear of putting together an endless reading list (which is EXACTLY what happened, if you are wondering…) and jumped straight in.

So far, I have been pretty satisfied. I mean, I managed to read 13 books in January and that is a wonderful start for my 2019 resolutions. Sure, I had to sift through hundreds of useless, duplicate publications, not to mention blog posts disguised as e-books, but I also got some pleasant surprises.

The Creative Blueprint‘ by A. Edmond was one of those. Continue reading

Google Analytics Certification: Where to Start

Google Analytics Certification, Analytics Academy

If you own or manage a website, especially for business purposes, understanding how your pages are performing is something you can’t really gloss over. Do you know how many visits you received yesterday? That’s just the beginning.

If you never did it before, setting up a Google Analytics account might seem a daunting task. Luckily, Google itself comes to your rescue with learning material and certifications to test your knowledge.

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Kickstart your New Year productivity [Book Review]

The Productivity Habits Book Review

January wishes

With a new year come new resolutions, what’s yours? One of mine is to read more, and it’s one of the reasons why I subscribed to Kindle Unlimited (spoiler: more book reviews to come). Still, leafing through a new book is always a pleasure, even more so when you enjoy the read.

In Italy, green is linked with hope. In this case, we could say that the bright green of The Productivity Habits by Ben Elijah speaks of the hope of being more productive. Actually, it’s more than a hope: it’s a method. Which is definitely better when you’re trying to form good habits!

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Best free apps to learn Japanese: Kanji Senpai

Best Free Japanese Apps


One thing I don’t like about freemium apps to learn Japanese is that most of them have free beginner levels and paid intermediate/advanced ones. I understand the (market) reason behind it, but it’s really annoying to be forced to waste time on easy kanji (or, even worse, hiragana) to understand if an app is worth buying or not. That’s why I highly appreciate apps like Kanji Senpai, that you can test effectively whatever level you are at. Continue reading

Digital journal: my dark diary – App review

App Review My Dark Diary


I recently took up bullet journaling (well, I’m still in trial stage), so I wanted an app to get used to the system and log tasks on the go. Actually, there’s an official one called “The Bullet Journal Companion“, but I didn’t like the feel of it, especially the lack of customization: I am trying to set up a system that works for me, so I wanted something as similar as possible to what I am going to use on my bullet journal. Continue reading

Hubspot Email Marketing Certification: an overview

Hubspot Email Marketing Certification


As a nice break from Google AdWords (or Google Ads, following the 2018 rebranding), I recently took on the Hubspot Email Marketing Certification.

The course is made up of 10 lessons (three to seven short videos, with an average of 20 minutes of video contents for each lesson), at the end of which you can take the final exam to get your certification. Continue reading